In this episode of the Kick It Open podcast, host Shelby Nicholl is joined by Julia Lilly, founder of Ryerson Financial. Julia has decades of experience in wealth management and shares her journey from working at a broker dealer to starting her own fee-for-service financial planning firm.

The conversation delves into different financial advisory models, the complexities of fee structures, and the growing trend towards transparent, advice-only financial planning. Julia emphasizes the importance of client empowerment and transparency in financial planning, sharing her unique approach to helping clients take charge of their financial health. The episode also includes a discussion of how Julia learned everything she needed to know to stand-up her practice and the technology selections that back her unique client offering.

00:00 Introduction to Financial Health Checkups

00:22 Welcome to the Kick It Open Podcast

00:29 Meet Julia Lilly: Wealth Management Expert

01:23 Julia's Journey in Wealth Management

02:37 Understanding Financial Planning Models

05:20 The Fee for Service Model

06:07 Client Impact and Transparency

07:04 Empowering Clients in Financial Planning

09:19 Challenges and Rewards of Fee-Only Planning

15:46 Solopreneurship and Mastermind Groups

23:02 Tech Tools and Cybersecurity

25:02 Future Growth and Trends in Financial Planning

31:11 Advice for Aspiring Financial Planners

33:20 Conclusion and Final Thoughts

Produced by Shelby Nicholl. Edited by Aaron Sherman. Marketing by Sabrina Portnoy. Graphic Design by John Gallagher.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU